Your Internet Business – Part 3
Today we’re going to move on to cover the basics of starting your online business.
Business basics
OK, let’s get started on the basics. Believe it or not, developing a business on the Internet is no different to building a business off the Internet. Both of them are actually very simple when you know how.
People tend to make starting a business difficult because they don’t understand, or choose to ignore, the basic rules. It is an unfortunate fact that you won’t find what I’m about to tell you in most books or courses on building a business or on marketing, which is why people are doomed to fail right from the start … and statistics show that most of them do.
As I said, the process is very simple and it’s this;
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OK, I know I risk losing some of you right there but stick with me. If you’re thinking this guy can’t know what he’s talking about if he thinks it’s that simple, stick with me! I told you that you almost certainly won’t have come across what I’m about to cover anywhere else before.
You see, most people start with the product. They get this idea for a product or service, often related to something that they’ve been involved with – like their job or the home, and are convinced it’s going to make them their fortune.
They then plough their hard earned savings into it or arrange funding for it and create a product or service related to it. Then they start to try selling the product and in most cases, within 1 to 2 years, the business folds.
If you think about it the very words ‘try to sell something to someone’ don’t sound right. They suggest that you are trying to get someone to buy something that they didn’t want before you approached them. Not only do you have to convince them that they now do need what you have, but that they should buy it from you.
Isn’t it so much better to find a market first, find out what that market already wants and then all you have to do is show them how much easier or better it is to get it from you? That’s what successful people do! …and remember, people don’t buy what they NEED – they buy what they WANT.
In most cases we don’t need the model of car we drive we just need something with four wheels etc. to get us from A to B. We want the car we drive for all sorts of emotional reasons which we then justify on logical grounds.
We don’t need enormous plasma TV screens or the top plan on cable TV or Caribbean cruises. We want them for all sorts of emotional reasons. We need life assurance but few people want it. We buy it when we have to, to get our mortgage or for some other reason. This is a crucial point so go back and read it again. People buy what they want not what they need.
Now although I said this method is simple, which I’m sure you can see it is, that doesn’t mean that it’s easy. I would be the first to admit that it is not always easy. It does require some work, sometimes hard work, but by following the simple steps I outline here, it will be much easier than most people make it.
One of the best pieces of advice that I was given many years ago now was this – find someone that has been successful doing what you want to do and copy their success.
Whatever you want to achieve, find someone who has already done it and mirror what they have done. Find successful people and do what those successful people have done.
Irrespective of whatever it is that you would like to do, it’s almost certain that someone and probably a whole lot of people have done what you want to do.
Find out everything you can about how they did what they did and model yourself on them. Don’t be afraid to ask their advice if necessary. They can only say no and you may be surprised to find how many of them will help you out.
After all, if you wanted to become a world class racing driver wouldn’t you be better off copying the current world champion rather than your local driving instructor?
Would you ever consider going on a journey that you hadn’t traveled before without taking a map or programming your satellite navigation device?
It is hard enough to find your way sometimes with a map. How hard would it be if you tried doing it without one?
Yet, this is exactly what people do all the time in business, online or offline. They try to build their business without following a map, a clear set of instructions that is guaranteed to get them there, if they follow them.
Then, after months of trying this and that, chasing the latest greatest way to make money online, they become frustrated and quit. They are convinced that the Internet doesn’t work for them or their type of business.
The reason it didn’t work was because they didn’t pick up a map and follow it – all the way from start to finish!
The good news is that it doesn’t have to be that way. In this series I’m given you ten steps to help you get started following the simple process I described above.
Please bear in mind that this is just an introduction to running your business on the Internet. It isn’t everything that there is to know by any means, but it will give you a basic foundation to build upon.
It is designed to be your beginner’s guide to operating any business on the Internet.
Ok, that’s all for this one. Next time we’ll look at choosing who your customer is by looking at markets, niches and why you must know the difference.
Until next time remember,
“Nothing Happens Until You Take ACTION”
Trevor
