Are You Confusing Action & Progress?
You know that I’m always stressing the importance of taking action in your business. So many people buy or subscribe to products and services and they’re all fired up by the sales copy.
They can see the benefit of the new product or tactic and fully intend to incorporate it into their business and reap the fantastic rewards that it promised.
But then other things come along, life gets in the way and their new product or service that promised so much gets shelved. More digital dust on your hard drive.
Then there’s the other scenario where you do start to put your new purchase into use on one of your projects but you also have lots of other projects on the go as well.
You see the golden rule is to work on just one project at a time but often it seems difficult to see how just one project is going to keep us busy during our available time so we start several at once.
What happens is that we end up never finishing any of the projects or they take way longer than they should and maybe by the time we get finished it’s old hat – there’s a new technique that everyone is talking about.
So we end up being busy, we’re not kicking our heals wasting time on social media chatting with friends and doing no real work, we’re working hard. And because we’re working hard we feel that our business is moving forward.
The problem is we’re confusing action with progress. Sure we’re taking a lot of action and at the end of the day we feel fulfilled, we feel like we’ve done a good day’s work – but how much progress towards our end goal have we made?
Little to none – that’s how much.
What we must do is scope out our project in detail first. We need to identify all of the steps that we need to take to go from initial idea to completed project.
So if we’re putting together an information product the steps would include;
Writing the information product (or getting it written)
Creating the download page/thank you page
Creating the autoresponder list
Creating the sales page
Setting up the payment process
Creating and setting up OTO’s if we intend to use them
Creating a squeeze page
etc.
In other words we need to identify every step in our sales funnel and create everything we need at each stage.
You may be thinking that I’m only going to offer someone else’s products as an affiliate so why do I need to do this? You still need to plan out your funnel even if you’re an affiliate. You should at least have your own squeeze page so you can build your list.
It very important to remember that until the complete funnel is created and tested out you don’t have a business, or at the very least you won’t make sales with that affiliate offer.
As my friend Marlon Sanders says, half done, nearly done, be done tomorrow still AIN’T DONE and only DONE makes you money.
So before you start yet more projects, take one of the things you’re working on and plan it out in detail. Park everything else for now, finish that one project, launch it, tweak it and then look at the next one.
Your business will sky-rocket if you do.
Until next time,
Trevor
